Hunting Dracula: tacky tourism in Transylvania

Posted by on 8 Jul, 2015 in Blog, Romania, Slider | 13 comments

“Did you see Dracula?!”


This has been the most common response I’ve had after telling people I just got back from Transylvania. And as much as I’d like to roll my eyes and tell them that the region has much more to offer than an old legend (which it does), I can’t deny it: I loved the tacky tourism around Dracula.

The proud tourist

I have to admit: I’m a buyer of tacky souvenirs. Show me a novelty mug over a cultural artefact any day. They are my guilty pleasure (along with One Direction) and I feel no shame.

Tacky tourism in Transylvania

What’s more, I really enjoy indulging in being a complete tourist from time to time. These days, “tourists” get a bit of a bad rep from “travellers” who present themselves as wizened lost souls aimlessly wondering around Europe seeking out new experiences, free WiFi and organised pub crawls – but engaging with a county’s tourism is important; it shows you how country wants itself to be seen.

So I was definitely looking forward to finding a piece of stereotypical Transylvania on my travels.

Rasnov fortress

But if you’re on the lookout for Dracula keyrings and Gothic kitsch, where is best to go? The easy answer is easy: head to Dracula’s usual haunts.

I’m sorry, I’ll stop now.

Bran Castle

Bran Castle, Transylvania

But in all seriousness, Bran Castle is the number one destination for any keen Drac-fanatic. Though historically speaking the castle has actually very little to do with the mythical figure, the place has become famous as Dracula’s castle. In reality, Vlad the Impaler (on whom Bram Stoker’s Dracula was based) only ever briefly stayed at this castle while passing through.

Gothic tourism in Transylvania

Entry to the castle is very pricey by local standards (around €10 entry – including access to the Torture exhibit), but this doesn’t seem to put anyone off. The place was packed. Inside the rooms and exhibits are well laid out and give you a detailed history of the castle and its former usage – including a bizarrely long stretch as part of the Forestry Commission.

Hunting Dracula in Transylvania: Bran Castle

Spooky sights in Transylvania

Of course, Bran town is a bit of a gem in itself. A total tourist trap, the town thrives off the industry of Dracula and is home to a large number of stalls selling mugs, magnets and Twilight T-shirts. But it doesn’t stop there: the small café we sat in to escape the rain actually sold Dracula pizza and Dracula beer. (We were told the Dracula beer was actually just local beer with red food colouring. Pity.)

Sighisoara citadel

Another great stop on the vampire trail is Sighisoara (Schäßburg in German) and its looming citadel. Sighisoara was the birthplace of Vlad the Impaler and it’s hard to imagine that the town has changed much since. The historic old town is a tourist favourite thanks to its brightly-coloured houses and picturesque cobbled streets, but there are still plenty of Gothic corners to please Drac-hunters.

For Vlad-lovers, the first stop in Sighisoara should be Casa di Dracula – that’s right: Dracula’s birth house. The building now houses a restaurant, but for a small charge you can go in and have a look around. I didn’t do that.

Covered staircase - Sighisoara, Transylvania

Instead, I headed up to the Church on the Hill by way of the covered staircase, which was exactly the type of thing I expected to find in Transylvania: creepy, Gothic and just a little bit spooky. Behind the church, you’ll also find the old German cemetery. While wandering around a graveyard might not be everyone’s cup of tea, I wanted to ‘pay my respects’ to the former German community of the town, which today has dwindled significantly.

Transylvania graveyard

Gothic sights in Transylvania

There’s also a badly misshapen busk of Vlad the Impaler’s head beside the Cloister Church, though it’s not really worth making a detour for…

After the hunt

In reality, you can’t avoid coming face-to-face with Bram Stoker’s literary figure if you are travelling through Transylvania. And while you could go out of your way to try and avoid it, it’s simply not worth it – Bran Castle and Sighisoara might be tourist traps, but they are also beautiful places worth visiting in their own right. So accept it, embrace it and enjoy it – and buy a cool mug.

Sighisoar cemetery: spooky tourism in Transylvania


So after my adventures chasing Dracula in Transylvania, I’m sure you’re wondering what trinkets I came away with. Though I didn’t get the novelty mug I had promised myself, I did find this amazing gift last-minute at Transilvania Airport in Targu Mures.


The best tacky souvenir ever? Probably.

What do you think – are you a fan of tacky tourism?
Comment below!


  1. Haha omg! That souvenir! As a Mexican, I feel like that would probably be the worst tasting tequila ever but it is sure fun. I am guilty of buying tacky souvenirs every now and then too.

    • It’s actually ‘palinka’, a traditional Romanian spirit – but it still doesn’t taste so great… 😛

  2. By the way, one of my favorite places ever for buying souvenirs was Russia (St. Petersburg and Moscow specifically). I got some great Communist paraphernalia, matryoshkas, and more. They have giant markets filled with this stuff.

    • One last comment! I just saw that you are going to Russia soon! So I had to go look up the name of the market in Moscow I went to, it’s Izmailovsky Market. I recommend it for shopping fun.

      • Thanks Mani – I went to Izmailovsky market on my last visit to Moscow but I didn’t manage to fit it in this time. I still managed to bring back the most important souvenir though: vodka!

  3. Gotta get me some of that Draquila. Haven’t actually seen them anywhere else than the airport :P. Great post!

    • That’s probably because Romanian know better than to buy the stuff… haha.

  4. I need to get some Draquila too, you’ve made me curious, but I’ve only seen it at the airport. It’s gonna come in handy when I’ll travel to a place with super expensive alcohol. Was it any good? Also, I’ll get you a Dracula mug next time we meet! 😛

    • I haven’t tried the Draquila and I don’t think I will – I prefer the idea of preserving it haha.

  5. “engaging with a county’s tourism is important; it shows you how country wants itself to be seen”

    John I absolutely love this line! Nailed it!

    • Cheers Dave! Hope Central America is treating you well 😀

  6. I LOVE all the cheesy touristy stuff! I dont even drink tequila (ever) but I think Draquila is GENIUS!
    PS – I will take ALL the mountain castles, THANKYOUVERYMUCH

    • Good news, Draquila isn’t tequila at all, it’s Palinka, similar to Rakija in Serbia and Bosnia. But yes, tourist tat FTW.

      But apologies, I own all the castles. End of.

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